November 12th, 2009: Designing brothers Chip and Pepper Foster made their mark in the fashion industry as the “Canadian surfers”, residing in Los Angeles, California. Today, Pepper Foster announces he is bringing surfing (stand up paddle boarding) back to his home roots in Canada by exclusively owning Boardworks for the Canadian market and will be focused on launching the Hawaiian-based brand C4 Waterman SUP’s Stand up paddleboards across the country.
C4 Waterman is a unique brand that specializes in the exciting and fast-growing new sport of Stand-Up Paddle Surfing.
“You don’t need an ocean or even waves to enjoy this kind of surfing…you can do it in Muskoka, Victoria Island, Lake of the Woods, even Bronte Creek!” says Pepper Foster. “You can enjoy this sport coast to coast in Canada.”
As the exclusive distributor Foster will be placing C4 Waterman in the best sporting goods and retail businesses, inspiring Canadians to venture out next Spring/Summer with a new sport.
“It is unbelievable exercise- definitely something I am passionate about,” Foster adds.
Boardworks and Foster are thrilled to partner in an encouraging new territory for surfing. John Kuyper and Scott Young will also be driving the business in Canada for Foster.
Boardworks is a San Diego based licensing company. Its mission is to license components of a well-known shaper’s collection, manufacture those models in a very high tech construction, then market and sell those boards around the world. We have many of the industry’s best known shapers, like Bill Stewart, Mike Hynson, Ben Aipa, Dewey Weber and C4waterman. Our Thermal Epoxy Compression (TEC) molding technique is proprietary and has the advantage of being light and strong…they all surf great, paddle well and are very durable.
C4waterman is a Hawaii based brand that is generally credited as the source of the rebirth of Hawaiian beach boy surfing, now called Stand Up Paddling. The founders are Mike Fox, Brian Keaulana and Todd Bradley. Dave Parmenter is a shaper of some renown and makes all the shapes. Their product array covers Surfing, touring, fitness and inland lake paddling. Their resume is extremely authentic.
“Chip and Pepper will represent Boardworks in Canada with a focus on C4 Waterman. Pepper has the vision of opening Canada’s waterways to touring and surfing. Imagine paddling in the western waterways along the coast or down a white water stream or gliding out onto one of the amazing Northeastern lakes. It’s easy to catch the spirit,” says Bob Rief, President of Boardworks in San Diego.
ABOUT CHIP AND PEPPER FOSTER:
Born in Winnipeg, Canada, twin brothers Chip and Pepper established the Chip & Pepper Company in 1987, selling beach-oriented clothing; shorts, shirts, and hats. After moving to Los Angeles, the Fosters opened a store by the name of Golf Punk in 1994. As it grew, they decided to resurrect their signature brand, which took place in fall of 2003 in Los Angeles. Chip and Pepper most recently introduced a brand new line called C7P. The line is aimed particularly at the teen market. It also includes an array of denim items including jeans, skirts, Bermuda shorts, and crop pants along with T-shirts. In 2009 they also sold an exclusive brand called Foster with JC Penny across the US.
FOR MORE INFORMATION on Boardworks Canada, CONTACT: