Longing for winter?

At Peak Performance, we started months ago, and to make the wait less painful, we decided to #justaddski to everything else we do.

Join the movement towards ski season with one hashtag – #justaddski


Starting September 22nd, ski enthusiasts from all over the world are asked to post images on Instagram or Facebook when adding ski to their normal life. From the dreaming of snow to pre-training and powder turns, a good time with friends, fun at apres-ski or touring to that special peak. Post your pictures with the hashtags #justaddski #peakperformance for a chance to win prizes. The best pictures will be awarded prizes from the new Peak Performance ski collection. Winners will be announced every week. The competition runs until October 31st.

“One of the beauties with skiing is that even if you just ski a couple of days per season, you’re a skier in your mind all year round. The preparations for the season start early and the memories live for ages. With #justaddski we want to gather images from all over the world to get people fired up for the ski season and to continue to share images from their ski trips around the world until the season ends.” – Jeanette Francke, Peak Performance

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