One day back in 1986, three skiers were sitting in a chairlift when they decided to live their dream. They quit their day jobs, embarked on an adventure and started a company based in Are, Sweden. They created Peak Performance, a brand that encompasses excellent funcationaly with simple + attractive design. The inspiration behind the brand is passion, together hood and winning spirit. Their passion for sport carries from skiing and hiking to golf and cycling – any activity that happens around a mountain.